EXSET creates VALUE-ADD services ecosystem for emerging markets with NEW DMS 5.0

The Netherlands, 2nd of June 2016 –– With the launch of DMS 5.0 and its underlying technology architecture shift, Exset is now providing a complete value-add ecosystem for operators in emerging markets or markets in digital transition. This includes full set-box integration and supply at a price point that allows operators to push forwards into digital. Exset is exhibiting on the Rentak Setia booth 4A1-03 at Broadcast Asia 2016 where DMS 5.0 will be demonstrated.

By switching to a new underlying technology, DMS’ capabilities have been significantly increased with the launch of version 5.0. Via DMS – a low-cost, powerful middleware that powers value-add services – Exset now provides the complete EPG, including the opening up of the back end to operators. This has two key advantages: the EPG is now the same on every box, regardless of manufacturer with which Exset integrates; operators can now fully manage the launch of new services, quickly and efficiently via the back end.

Mahmood Ulhaq, Director of Business Development, Asia, said, “Not only are we providing the powerful new version of DMS, we are supplying a whole value-add ecosystem, including DMS-integrated set-tops directly to operators. This means they have the box with DMS integrated, the ability to create and launch services via the EPG, security options and the DMS publishing engine. With DMS 5.0 there’s also the enhanced EPG UI and its new smart advertising capabilities.”

Knowing that the EPG will typically be used around 15 times a day, Exset’s Smart EPG ad insertion allows operators to generate new revenue streams at no extra cost by inserting non-intrusive ads within the EPG. It uses EPG metadata to automatically and dynamically place ads based on users’ content choices.

DMS offers monetised services over and above video. DMS enables subscription fees – and set-top box costs – to be kept very low, vital in driving the successful migration to digital across countries in transition. It includes multiple value-add services: fully integrated EPG ad-insertion; interactive blue button ad service; push VoD – operators can pre-load their most popular content to the viewer’s set-top box; USB-based PVR capabilities; ‘Red Button’ interactive services – providing additional magazine services (weather, news, and sports, for example) at the touch of a button on the remote, or opening up additional video from a programme stream.

About Exset:
Exset is a broadcast technology and solutions company founded in 2011. It is based in The Netherlands with offices in the UK, Estonia and India. Exset provides complete solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply. Exset works collaboratively to provide a unique service, understanding developing markets and working with TV operators in to monetise platform deployments. www.exset.com

Exset contact:
Andrew Pons
Director of Marketing
Email: andrew.pons@exset.com

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