Dynamic Ad Insertion

Targeted advertising is a key benefit of digital broadcast networks

 

Targeted audience for increased revenue

Exset’s Dynamic Ad Insertion, achieved using Exset’s DMS middleware, is a unique ad insertion solution that allows operators to automate the process of inserting adverts, either during programmes or into DMS value added services. By doing this, operators are guaranteeing their advertisers a targeted audience, increasing effectiveness and revenues.

Synchronisation of adverts to programmes in an instant

Dynamic DMS is able to link adverts to related programming through the use of Exset’s metadata synchronisation service. For example, a sports advert will be linked to the EPG when sports programmes are scheduled. This is a completely automated process using Exset’s Dynamic Ad Insertion, ensuring minimum man hours for maximum advertising revenue return. This means any operator can easily launch the service and start obtaining new revenues from day one.

 

Dynamic Ad Templates

 

 

Ad insertion/dynamic ad insertion

This is a unique insertion solution that allows operators to automate the process of inserting adverts, either during programmes or into DMS value added services.

 

 

Video ad insertion

This allows the use of video adverts rather than static, helping to increase video engagement.